In today’s condo market, selling over asking is not something that happens by accident. It requires preparation, strategy, market understanding, and clear communication.
I am proud to share the successful sale of 303 650 Gordon St in Whitby. The property sold in just 52 days for $574,900, which is $30000 over the asking price.
What makes this result even more meaningful is the history behind it.
The Challenge
This unit had been on the market since 2024 and remained unsold. It had already gone through the listing process before without success. When my clients reached out to me in early 2026, they were understandably frustrated and looking for clarity.
They did not just need another listing. They needed a plan.
Taking on a property that previously did not sell is always a challenge, but it is the kind of challenge that pushes you to think differently and execute better.
Resetting the Strategy
The first step was going back to the fundamentals.
We conducted a detailed data driven home evaluation based on recent comparable sales, active listings, absorption rate, and buyer behaviour in the area. Instead of guessing or relying on old numbers, we focused on current market realities.
Setting the right expectations from the beginning allowed us to position the property correctly.
Next, we focused on repositioning. Rather than simply relisting the unit the same way, we introduced it strategically at the right time to create fresh attention and renewed interest from buyers who may have previously overlooked it.
Timing, pricing, and presentation worked together to generate momentum.
Educated and Confident Decisions
Throughout the process, I made it a priority to educate my clients on every term, every condition, and every possible scenario. When sellers understand the market and the paperwork, they make confident decisions rather than emotional ones.
Confidence leads to stronger negotiation.
When the right offer came in, we were fully prepared. We negotiated with clarity and purpose, keeping my clients best interest at the center of every discussion.
The result was exactly what we aimed for. Sold in 52 days and 30000 over asking.
What This Means in Today’s Market
The condo market today requires more precision than ever. Buyers are cautious. Inventory levels fluctuate. Pricing mistakes can cause listings to sit for months.
Success comes from strategy, not luck.
It comes from understanding data, knowing how to position a property, communicating clearly, and negotiating effectively.
A Special Project
This sale was very special to me because it represented more than just a transaction. It was a true challenge that required patience, discipline, and execution.
I am grateful to my clients for trusting the process and allowing me to guide them through it.
If you are thinking about selling, or if your property has been sitting on the market, the solution may not be lowering expectations. It may be adjusting the strategy.
The right plan can change the outcome.
If you are reading this and you or someone you know is considering buying or selling, I would be happy to have a conversation and share what is working in today’s market.
